Around 850 million people live in rural India and most of them have limited access to financial services. Without a bank account, they cannot keep their savings secure, get loans to invest in their livelihoods, or have access to insurance products. Since bank branches are far from these villages, they must travel for days in order to complete a simple financial transaction or collect their government benefits. As a result, they have limited tools to help them embark on their path out of poverty.

Sub-K builds bridges between villagers and banks by equipping owners of local business with mobile technology and training them to become banking agents. In other words, Sub-K makes it possible for villagers to open bank accounts, pay bills and organize their savings at local shops that they can easily go to everyday.